Service Desk Success – An Opportunity For Differentiation

In a world of multi-media and globalization, it is a constant struggle for organizations to standout in a saturated marketplace. Be it a financial, education, healthcare or not-for-profit organization, the need to positively differentiate from competitors is the only way to gain an edge over the ever-present competition.Promoting a culture of service management, both internally and externally, is the key to being more relevant to customers within any market vertical. This allows organization to shape its products and service based on the specific requirements of its business and customers and encourages business confidence by providing more reliable service and support.Internally, IT service management encourages a clear understanding of actual IT capabilities, and promotes IT service continuity. In most cases, the largest percentage of the IT spend is in on the day-to-day support costs and this can be reduced by an effective service management process.Service management ensures IT resources are aligned with business requirements, and allows the IT department to appropriately identify points of flexibility and adaptability within the services they provide. This ensures service issues and change requirements are handled efficiently and effectively, to keep organizations running at an optimum level.Cost EffectiveMany organizations erroneously believe that the Service Desk tool is the greatest cost in providing support when it has been well proven that it only represents about 4% of the total IT budget (refer to Gartner’s IT Key Metrics Data). This means that the greatest cost in providing service is staff-related. In fact, Gartner estimates this is to be around 86%. Therefore, the efficiencies gained through the implementation of a quality service desk will dramatically decrease the cost of providing service through the decreased staffing costs alone.The Service DeskThe point in management where people, process and technology blend to deliver a business service is at the Service Desk. The service desk provides the essential daily contact between Customers, Users, IT service and any relevant Third-party support organization. The main objective of the service desk is to drive and improve service support to, and on behalf of an organization.This Customer-facing support service is a single point of contact that provides advice, guidance and rapid restoration of normal services to its customers and users. It handles Requests, Incidents, Problems and Change requests. More than this, it also manages maintenance contracts, software licenses, and provides Service Level Management and Configuration Management.The successful implementation of a service desk results in a professional service that builds business confidence and provides greater customer satisfaction. This is a result of the professional service that is positioned to provide a consolidated and fiscally positive business activity that impacts all aspects of service beyond the IT department. The key to service desk success is the employment of professional people, well-defined and repeatable processes and good tools, which in-turn makes the product or service being supported, to some degree, immaterial.Adopting a service management approach results in benefits across all level of any business:
Customers – obtain a sustainable, reliable, secure, quality service
Line Management – achieve greater control over the change management process
Senior Management – can monitor performance and adjust resources appropriately
Boards – gain confidence from the adoption of best practices service, which in turn are mitigate personal risk
Business Partners – provides greater control over inter-business risks.

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Real Estate Marketing Plan

Are you looking to hone or develop your real estate marketing plan?For those looking for marketing tools for realtors (R) and real estate agents, the “best practices” of multi-million dollar agents includes several “pillars”, or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.One common mistake agents make is choosing either a “consumer direct marketing” approach, or a “referral only” approach. This is a mistake simply because to achieve top performance, you’ll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by’s to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.So why not use just that?Because you may not have 1,800 people who like you and will refer you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.But they don’t know you.It’s up to your consumer direct marketing to change that. While bus stop ads can help neighborhood visibility, who honestly calls a realtor because they saw a bus stop ad? Print ads and bus stop ads these days should be used only after you have completely dominated the real estate internet marketing in your area.How do you dominate an area? Message and delivery. These days, delivery happens via internet for over 90% of buyers, and virtually all sellers who research agents online before selecting which agent to sign with. While the internet is a large space, you can dominate page 1 of Google using our free report on search engine optimization (SEO), and dominate other areas through pay-per-click (PPC), social media marketing (facebook, myspace, twitter, etc.) and trafficked verticals like craigslist. Our company focuses on creation of incredible, compelling offers so you don’t have to, though you can certainly create your own.Here are a few suggested pillars to consider:- Expired Listings & Withdrawn Listings. These are the easiest “cold leads” you’ll find. If you decide not to purchase ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting immediate conversion. Usually sellers get flooded with offers immediately, but relisting activity peaks at 6 to 8 weeks after expiration or withdrawal. Pair up with a mortgage lender to reduce the cost, as this can produce refinances and loan modifications.- FSBO’s. A strong FSBO pillar alone can get you 1-3 listings per month in an average area. For this you’ll need a real estate postcard marketing system or fsbo postcard system. Click through to our site below for some free templates and help on this.- Homebuyers. The #1 most common mistake in real estate marketing for homebuyers is offering a home-buyer’s seminar. Try “fishing upstream” by instead offering a “credit seminar” or at least adding that to your marketing. We have an online system for this, that if you choose not to buy you can certainly model on. Be sure to “market to the unaware”, i.e. people who haven’t yet decided to buy a house, because chances are if they know for sure they want to buy a house, they probably know an agent. Be the agent (or broker) to plant this seed and most likely you’ll get the business, instead of their “dog’s former owner’s cousin who practices real estate on the side”.- Investors. A lot of agents ignore this market, but a single good investor client can get you numerous deals per year, both buying and selling. If you’re just out of real estate school starting out, don’t start here – they’ll eat you for lunch and suck up your time, but if you have the other pillars down cold, this can put you into the big leagues, with millions of dollars in commissions.- Relocation. This can be a tough market to crack, but that barrier to entry can work for you once you do. This is not for the rookies, but for experienced agents with top-notch customer service and the first pillars down, this should be on your real estate marketing plan. Maximize your real estate internet marketing to start working on this business, and use a lot of online video such (again, see our site for examples to model on or purchase).- HR Benefits. Human Resources real estate marketing for Realtors and lenders can be an excellent source of business. This is a perfect agenda for a mid-career agent.If all of this sounds good, first, see what you can swipe and implement. Don’t re-invent the wheel, because everything you need for all of the above pillars have been produced. Focus your time and budget, and setup the systems starting with the pillars above. As you get them stabilized, within a month, you should not spend any time whatsoever on production of these leads. Just setup the system, then leave your pay-per-click budget alone and just keep an eye on profitability, and hire offshore e-assistants for other tasks like craigslist marketing. Roll the pillars out, and within six months, there is absolutely no reason why you won’t be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.What wasn’t covered in this article is listing presentation, and post-sale upsell and cross-sell and referral generation tactics. To learn more about any of this, see our stealth site, http://www.RealEstateMarketing.ME for tips, tricks, and real estate marketing resources.

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There is an excessive amount of traffic coming from your Region.

#EANF#

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Digital Photography Review – Digital Photo Directory of the Photographers

The advent of digital photography, finding good artwork to illustrate our projects, was difficult and expensive. In the case of Web pages, even some agencies charged with “page views”, to convert some projects unvisitable due to high cost and uncertain of the photographs.But with digital photography, any fan with a good memory card can make hundreds of photographs at no cost. So unless we require a photograph of a particular product, a work of art in a museum or want the photo of a famous model, it’s likely that we can find hundreds of photographs online perfect for our needs and at no cost. The issue is learning to find them.a) allow its use for commercial purposes and the performance of new works from them.1 .- The morgue file. In “the morgue” in addition to navigate through categories and have an advanced search, we also have a directory of photographers and access to more frequent searches. All photos are “public domain”, can be used even for commercial use without even having to quote the author, although it is considered tasteful do, which does not mean that one can be attributed authorship of the same. The only restrictions are on resale, are not allowed to resell or redistribute the photographs.2 .- Pixel perfect digital. It is a directory smaller than the previous ones but the quality of its images as offsets. It also has a gallery by categories and a good search. Since a few months ago, sent a newsletter to notify while for the arrival of new images. It really deserves to be a return because you have many photographs oriented products isolated. The restrictions are the same as above: We do not allow the redistribution of photographs.3 .- Image after. It offers, in addition to the photographs, a good directory of textures. In this case the only restriction that made use of their material is that do not allow the redistribution of the same online, but in print.

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Photo to Art

Statistics reveal that the first usage of art is for home display purposes and true to that statement, most of us are constantly looking for new art-based ideas for home d├ęcor. As most of us also look for ideas to personalize our space, through a display of our ideas, hobbies and crafts, we often overlook our most creative possessions: our photographs. In this article, we will list out the top ways of converting your photos to art.Creative photographyPerhaps the most common way of converting photo to art, is through creative photography. This means that special care needs to be taken when your photo is shot. If you are not an expert yourself, you may like to hire the services of a creative photographer who can then capture shots that are timeless and would make great displays.SketchingPhoto art in sketch style is another creative idea. You can hire a local artist to sketch your portrait. However, this is usually time taking, expensive and there are no previews or re-do’s involved in that price. Alternatively, you can hire services of art studios that will create sketches out of your favorite photograph. You can choose the background, and also the colour of the sketching ink. Moreover, you can ask for many previews till you obtain the design you desire.Pop art from photosAnother way of converting photos to art is by using popular pop art options. You can thus make a photo portrait that is inspired by artists like Warhol, Lichtenstein, Blek le Rat, Banksy, Pixnit or even Fairey. While some free software can help you with this, if you want to create a timeless portrait that looks great, it is always better to hire the services of professional pop art studios. Unlike pop art artists who charge large amounts for creating pop art variations, the studio charges much lesser. Moreover, you get to choose from many options in design and print. Finally, you can opt for sizes, materials and gift articles to print on too.Photos to art collageConverting not one, but many photos to an interesting collage is another growing idea in today’s community. However the approach to designing such collages has become different. People now send a bunch of digital photos to the designer, who then puts them together in creative ways and then takes a digital print. Pop art artists who today influence the collage world, include Piet Mondrian, Richard Hamilton and other artists. Some styles you can look out for in collages include patch collage, polygon style and crystallized collage variations.Our homes are the worlds we create for ourselves. We try to beautify them with things from across the world. And with all that, we also try to put in a little bit of ourselves, to make the house our home. Photo to art options work great in this regard. While here, we’ve just brought up a few ideas that help you make your space strongly personalized, in the next article, we promise to bring in more ideas.Until then, happy designing!

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